Batti Jalao is an AI-led healthcare marketing growth consultancy from India, built around the idea to prove it before we pitch it. Every engagement starts with a free ‘BattiAudit’, a real and verified finding about a brand's own search, AEO and ad presence.
We now build a distinct, fixed-scope path for each kind of healthcare buyer we work with, which includes promoter-led hospitals, PE-backed hospital portfolios, multi- and single-speciality clinic chains, healthtech and phygital scale-ups, in-house marketing and content teams and digital marketing agencies who license our tools to serve their own healthcare clients. We partner with hospitals, clinics and healthtech brands across India, UK, USA, Dubai and beyond.
Our exclusive focus on healthcare gives us insight most generalist agencies don't have, including into patient behaviour, regulatory requirements (including India's DPDP Act) and what actually moves a patient from search to booked appointment.
What Drives Us
We're committed to metrics, data and measurable results. Every ranking, schema and ad claim we make is checked against live-data before it reaches you, never estimated and presented as a fact.
That honesty runs both ways. If your marketing doesn't touch patient-data, we would tell you that our DPDP compliance work isn't for you and point you elsewhere. If one of your centres is underperforming, we would name it, even if it's the one your leadership is most proud of. We call this our ‘Honesty Signature’ and it shows up in every audit we run.
AI does the scanning and the first draft using our own proprietary agentic AI solutions ‘BattiSense’ and ‘BattiLynk AI’, which surface AEO and content gaps in minutes. However, a human strategist always makes the final call on what's compliant, on-brand and worth running.
What We Do
We work in fixed, staged engagements, so you can stop after any stage without losing what you've already spent:
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Start Free: A 90-second ‘BattiAudit’ scan (three real findings) and a 20-minute fit call, where we tell you plainly if this is worth pursuing.
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BattiAudit Pro: A fixed-scope, 14-day funnel and patient-journey diagnostic, including a live lead-response audit through your own booking flow, ending in a prioritised 90-day roadmap and a leadership readout.
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DPDP Sprint: For brands whose marketing runs on patient-data (Ad pixels, WhatsApp campaigns, a marketing CRM, etc.), a data-flow map, a risk-ranked exposure scan, consent and notice fixes, a written vendor-risk memo and a 90-day compliance roadmap.
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Growth OS Retainer: Local search, reputation and AI-search visibility, WhatsApp and Meta patient acquisition, no-show recovery and DPDP-compliant tracking, run in monthly sprints.
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BattiOps (Agentic AI Readiness Audit): Every patient-facing and admin process scored for AI suitability and risk, with a written ‘Do-Not-Automate’ register for anything clinical.
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Specialised Add-ons: An international-patient funnel (visa-invitation-letter workflow, GCC content, facilitator SEO) for hospitals building a medical-tourism desk and a single master franchise agreement for clinic chains running 10–30 member centres.
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BattiSense & BattiLynk AI, licensed directly: Our AEO and content-operations tools are also available as self-serve subscriptions (SaaS) for in-house marketing teams and through our soon to be unveiled ‘Partner Programme’, which would let other digital marketing agencies resell AEO and content delivery to their own healthcare clients without hiring a specialist.
Why Healthcare Providers Pick Us
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Compliance First: Every strategy and now a dedicated DPDP Sprint, is built around HIPAA, NABH, DHA, NHS and India's DPDP Act.
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A Boundary You Can Trust: Every engagement carries the same written ‘What We Will Not Do’. No HIS/EMR/LIS integration, no clinical or diagnostic AI, no automating clinical decisions and no autonomous emergency communications.
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Fixed Scope, Fixed Price: Every stage is priced and scoped before you commit and what you pay for a diagnostic credits against what comes next.
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Verified, Not Estimated: Every ranking, schema and ad claim in our reports is checked against live-data first.
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Global + Local Expertise: Our team adapts global strategy to local trends and regulation, whether it's for a client based in India, in Dubai or in the UK.
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ROI-Focused: Every projected number is flagged as an estimate (EST) until it's your own, real result.
Our Impact
We've helped hospitals, clinics and health tech firms build strong patient pipelines and lasting returns on investment, including a 25× ROAS engagement with IHR India (IVF & fertility, +905% ad reach), work with Medi Q Healthcare Group (Dubai), a 15× ROAS engagement with Athena Behavioral Health Gurgaon (+514% content interactions) and a 10× ROAS, ₹300 CPL engagement with Butterfly Learnings (Mumbai based behavioural & developmental health clinic, 30+ centres).
Across Indian healthcare more broadly, we've seen empty appointment slots cost providers ₹800–2,500 each, often the single largest recoverable number on a clinic's books.
Our Vision
Healthcare marketing goes beyond promotion. It's about linking patients with the right care, while keeping the data behind that care handled properly. Batti Jalao wants to become the world's most reliable healthcare marketing growth consultancy, one that diagnoses before it deploys, on growth and on compliance alike, helping providers across India, UK, USA, Dubai and beyond use digital and AI-led change to improve lives.
Who We Are
Team
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Pallavi D’Roy
An expert in content ideation and campaign strategy with more than 10 years of experience working with the best of global agencies like Ogilvy & Mather, McCann, Lowe Lintas, etc.
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Boudhhayan Duttaa
Spearheading the growth strategy along with AI tech-stack development and deployment for brands.
