Case Studies

Healthcare marketing success stories

Discover how Batti Jalao helped hospitals, clinics, nursing homes, healthtech startups, etc., achieve stronger visibility, higher patient trust, and measurable ROI through tailored digital marketing strategies.

Athena Behavioral Health (A Mental Health Hospital Group) - Gurgaon.

(A Leading Mental Health & Rehabilitation Hospital)

Athena Behavioral Health is a licensed, NABH-accredited residential mental health hospital in Gurgaon, India. It offers comprehensive treatment & rehabilitation services for disorders including depression, bipolar disorder, schizophrenia, panic disorder, substance addiction and more.

How Batti Jalao Helped Athena Grow

We partnered with Athena to strengthen their digital presence, patient engagement and build trust through a full suite of digital marketing services.

Content Strategy: Developed engaging content for Meta, Instagram & LinkedIn, tailored to the mental health audiences.
Ad Campaigns: Ran Meta & LinkedIn ads to reach people seeking mental health support in Gurgaon & NCR.
SEO: Optimized Athena’s website for local search and specialty mental health disorders by implementing keyword research, on-page SEO, off-page SEO, technical SEO, etc.to improve visibility.
Landing Pages: Created conversion-focused landing pages for specific services (e.g. rehab, de-addiction, therapy) to improve inquiries.
WhatsApp Marketing: Built direct communication channels for lead capture, enquiry follow-ups and patient trust.

GMB Optimization: Improved Athena’s Google My Business profile to show up better in 'mental hospital near me' and related searches.

Results Achieved

Metric
Organic content reach
Content interactions (likes, comments, shares)
Social media followers
Return on Ad Spend (ROAS)

Improvement

+176%

+514%

+160%

15×

Institute of Human Reproduction (IHR) – Guwahati

(A Super-Specialty IVF & Paediatric Hospital)

IHR, founded in 1980, is a leading centre in Assam for infertility treatment, obstetrics & gynaecology, offering state-of-the-art Assisted Reproductive Technology (ART), advanced endoscopic surgery and genetic engineering.

How Batti Jalao Helped IHR Grow

We led a full digital marketing initiative designed to enhance IHR’s online presence, patient engagement and lead generation:

Meta & Instagram content creation to showcase success stories, treatment options, patient FAQs.
Meta community management—building a dedicated community, responding to queries, building trust, reputation management, etc.
Meta ad campaigns optimized for IVF / fertility-related targeting.
Google My Business (GMB) marketing to improve local search discovery.

Results Achieved

Metric
Meta page visits

Organic content reach
Content interactions (likes/comments/shares)

Ad reach

Return on Ad Spend (ROAS)

Improvement

+69%

+89%

+396%

+905%

25×

Butterfly Learnings – Mumbai

(Technology-Enabled Behavioural Health Solution)

Butterfly Learnings is a fast-growing behavioural and developmental health platform combining digital tools with in-person therapy. With 30+ centres and 250+ trained therapists, it provides children and families access to evidence-based therapies including ABA, speech and occupational therapy. Focused on accessibility and clinical excellence, Butterfly Learnings is transforming behavioural health support in India.

How Batti Jalao Helped Butterfly Learnings

Butterfly Learnings approached Batti Jalao with the goal of generating high-quality leads quickly as they were starting a new ad account. The work focused on clear targeting, effective ad creatives, and conversion-focussed optimization:

Meta ad campaigns built from scratch — identifying relevant audience segments for behavioural health services across multiple cities.
Developed ad strategies focused on building trust, solution outcomes and emotional well-being.

Monitored performance closely, refining messaging, targeting and budget allocation to improve cost-effectiveness.

Results Achieved

Metric

Cost Per Lead (CPL)

Return on Ad Spend (ROAS)

Improvement

₹ 300 (for a new ad account

10×

Medi Q Healthcare Group – UAE

(Technology-Enabled Secondary-Care Health Solution)

Medi Q Healthcare Group, a Dubai-based health tech startup, wanted to establish a strong digital-first identity. Unlike traditional hospitals with decades of presence, Medi Q was relatively new in the region, so the challenge wasn’t just visibility – it was about building credibility from the ground up in one of the world’s most competitive healthcare markets.

How Batti Jalao Helped Medi Q Grow

We delivered two key digital assets for Medi Q:

Developed a professional, responsive website tailored to their healthcare operations and design services.
Produced a high-quality AI based brand video to communicate the brand’s history, vision, values and commitment to cost-effective and quality healthcare.