Verdict first, evidence later. Paying only for leads was never the safe way to approach IVF marketing. The NMC's 06th October 2026 notice just made the reason impossible to ignore. I am Boudhhayan Duttaa, founder of Batti Jalao, a Guwahati-based healthcare marketing consultancy. Many IVF clinic owners have asked us whether paying an agency per lead is still safe after the NMC's 06th October 2026 notice. I read clauses 8.1(vii) and 8.1(viii) as a marketer and this article sets

Most healthcare websites have been audited at least once. Almost none have been timed. That gap explains why so many hospitals, clinics and diagnostic centres can hold a thick audit report in their hands and still watch their enquiry numbers stay flat. The audit told them what was wrong with the website. It never told them what happens in the few seconds when a real patient goes looking for them. What Does "Timed" Actually Mean? A traditional audit reads your website the way

Ten tasks are written on a hospital front-office whiteboard. A vendor has offered to hand some of them to an AI agent and the administrator wants to know which ones. Before reading on, sort them in four buckets, categorising them in as functions that run on its own, run with a person approving, need fixing before anything run it and never goes to an agent. Sending appointment reminders to patients who have opted-in. Acknowledging a new website enquiry within seconds. Drafting