Batti Jalao

The IVF patient researches for months before she ever calls you. Your marketing is probably starting on day 89. I want to tell you about a conversation I had with an IVF clinic founder in Tier-2 India last quarter. She had just reviewed her Q1 numbers and her cost per qualified lead (CPL) was ₹2,200 with a 14% consultation-to-conversion cycle. The average spend to acquire one IVF patient who actually completed a cycle was approximately ₹1.8 lakh. She wasn't unhappy with the n

Your patient isn't searching for you, they're searching for a solution to their pain and here's what that means for your marketing. There's a patient sitting at a desk in Guwahati right now. She's been working from home for three years and her right shoulder has been aching since October. She's already tried the heating pad, the Moov and her mother's advice about posture. None of it has worked. She opens Google. She doesn't type "Physiotherapy clinic in Guwahati", rather she

Quick question for anyone running a maternity hospital. What is your patient's name? Not the family's surname on the admission form. Her name — the woman who walked in pregnant, anxious, full of questions, and walked out discharged, with a baby and a bill. Most hospitals can't answer that question six months later. And that's the uncomfortable truth about maternity care marketing in India right now. The institutional delivery boom — and the relationship gap 95%+ Institutional