Batti Jalao

Your grandmother trusted Ayurveda because her mother did, and her mother's mother before that. The 28-year-old in Bangalore trusts Ayurveda too — but she'll Google it first, read three reviews, watch a practitioner video, and check if the clinic answers questions like hers before she books. That's not scepticism. That's modern patient behaviour. And it's the gap — between extraordinary traditional practitioners and their near-invisible digital presence — that is quietly costi

Acquiring a telemedicine patient costs 5x more than retaining one. Let that number sit for a moment. You spent INR 800 on Google Ads, Instagram campaigns and SEO to get a patient to download your app, create an account and book their first teleconsultation. They consulted once, maybe twice. Then they vanished. No second visit, no follow-up, no chronic care subscription, no referral. This is happening to 70% of telemedicine platforms in India right now — and almost nobody is t

Let us tell you about two Ayurvedic digestive supplements launched in the same quarter of 2024. Both were well-formulated, both had legitimate clinical backing, both were priced within INR 50 of each other and both were available on Amazon India. One is doing around INR 18 lakhs a month in revenue while the other is doing around INR 80,000. The difference has nothing to do with the product. The product sitting at INR 18 lakhs has an Amazon listing with a keyword-optimised ti