Let us tell you about two Ayurvedic digestive supplements launched in the same quarter of 2024. Both were well-formulated, both had legitimate clinical backing, both were priced within INR 50 of each other and both were available on Amazon India. One is doing around INR 18 lakhs a month in revenue while the other is doing around INR 80,000. The difference has nothing to do with the product. The product sitting at INR 18 lakhs has an Amazon listing with a keyword-optimised ti

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