Listing on PharmEasy, Tata 1mg and Practo feels like distribution. It is actually displacement. Here is how to tell the difference and what to do about it. Let's start with a number that most diagnostic lab owners don't want to look at directly. When a patient books a thyroid panel through Tata 1mg or PharmEasy, the lab gets the sample, the lab does the work and the lab delivers the report. Then the aggregator takes between 20 and 40% of the transaction value in commissions,

Here's a number that should change the way every diagnostic lab in India thinks about marketing. 77% of patients use a search engine before booking a healthcare appointment. And for diagnostic labs specifically, the number is probably higher, because nobody has a family pathologist. People don't have loyalty to a lab. They have loyalty to convenience. "Blood test near me", "CT scan cost in Guwahati", "Thyroid test lab open on Sunday", etc. are a few of the searches that dec

A healthcare digital marketing agency can provide a wide range of services tailored to the specific needs of a diagnostic lab. Here's a...