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The Search Marketing Revolution: Why Google Ads Is No Longer What It Was
Search Advertising Has Changed Forever And if you're a healthcare or wellness brand in India, the US, the UK or Dubai, you’re already feeling it. Once upon a time (not very long ago) Google Ads was a keyword machine. You typed "knee pain yoga" into the platform, added a bid and hoped your ad showed up. Today? The search experience feels less like a machine and more like a mind reader. Patients don’t search like they used to. They ask, explore, compare, doubt and return. Sear
Dec 9, 2025
Google Performance Max Campaigns
What is Performance Max? Performance Max represents Google's evolution in campaign management, utilizing artificial intelligence to...
Apr 18, 2025
Diving into a New Perspective of Health: Performance Marketing
Healthcare marketing is rapidly changing. Patients are no longer passive; they're active online, checking symptoms, comparing experts and...
Oct 23, 2024
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