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Digital Marketing in Hospitals - The Current Scenario
Digital Healthcare Revolution in India India is a nation with a rapidly growing healthcare sector. Driven by the government's focus on...
Feb 25, 2025
Streamlining Patient Appointments with WhatsApp: A Healthcare Provider's Guide
Summary: Key Takeaways The 98% Open Rate: WhatsApp outperforms email (20% open rate) for appointment confirmations and reminders. The 'Hybrid' Model: AI chatbots handle booking logistics (the machine part) to free up your staff to show patient empathy (the human part). Compliance is Essential: The WhatsApp Business API (not the personal app) ensures HIPAA/GDPR compliance through authorized providers. Regional Strategy: Adapt your approach—add payment integration for India
Sep 21, 2024
Digital Marketing in Wellness: Forget the Robots? No, Master Them to Connect with People
Summary of Key Takeaways: The ‘Human Premium’: In an AI-flooded world, authentic, vulnerable human storytelling is your biggest competitive advantage. AI as a Sidekick, Not the Hero: Use tools like ChatGPT for data analysis and structure, but never for the final emotional delivery. Global Nuances: Wellness marketing isn't one-size-fits-all; what works in New York (hyper-data) differs from New Delhi (doctor-trust) or Dubai (luxury-experience). Machine-Friendly Strategy: Y
Sep 21, 2024
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