For two decades, we’ve optimized for ' Dr.Google '. We mastered SEO for symptoms, bought keywords for conditions and built content hubs for the patient journey. But the game board flipped sometime back. Patients are no longer just searching for health information, they are conversing with it. They are entering complex, vulnerable dialogues with AI about their symptoms, treatment options and mental health. As a healthcare brand, your strategy for 2026 can’t just be 'Di

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At its core, unhinged marketing is about breaking free from conventional constraints. It leverages shock value, wit and unconventional...