Let's start with a number that should keep every health-tech founder up at night, 80%. That's the failure rate of HealthTech startups globally. In India, some estimates push it closer to 90%. Now here's the part that doesn't get talked about enough ‚ the majority of these companies didn't fail because the technology was bad. They failed because they couldn't get the right people to pay attention at the right time. In other words, they had a marketing problem disguised as a

Search Advertising Has Changed Forever And if you're a healthcare or wellness brand in India, the US, the UK or Dubai, you’re already feeling it. Once upon a time (not very long ago) Google Ads was a keyword machine. You typed "knee pain yoga" into the platform, added a bid and hoped your ad showed up. Today? The search experience feels less like a machine and more like a mind reader. Patients don’t search like they used to. They ask, explore, compare, doubt and return. Sear

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