Two very different letters landed on the same desk in New Delhi this year. One came from a group of Indian manufacturers, arguing they'd invested enough, had built enough factories and had earned enough test certifications to be trusted with the equipments that the government still lets hospitals import freely. "Take these devices off the exemption list, since ee can make them now". The other came from multinational device makers and hospital procurement bodies, asking for al

On 7 January 2026, OpenAI didn't quietly bolt a health feature onto ChatGPT. It launched a dedicated health product and within weeks was reporting that roughly 230 million people ask it a health or wellness question every week, which is close to a third of it's entire user base. Most HealthTech marketing teams haven't changed a single line of their content strategy since. I'm Boudhhayan Duttaa, founder of Batti Jalao, an AI-led healthcare marketing agency. We build content a

Every Missed Appointment Costs Real Money Here's the honest cost of it. Every missed appointment runs a clinic somewhere between ₹800 and ₹2,500 in lost consultation revenue. Multiply that by the chairs that sat empty this month, and it stops being a rounding error. The Fix: Three Messages, Three Moments The fix isn't a new app or a new habit for patients to learn. It's three WhatsApp messages, sent at the right moment: First, the moment they book. Second, 24 hours before the