Batti Jalao

Acquiring a telemedicine patient costs 5x more than retaining one. Let that number sit for a moment. You spent INR 800 on Google Ads, Instagram campaigns and SEO to get a patient to download your app, create an account and book their first teleconsultation. They consulted once, maybe twice. Then they vanished. No second visit, no follow-up, no chronic care subscription, no referral. This is happening to 70% of telemedicine platforms in India right now — and almost nobody is t

Let us tell you about two Ayurvedic digestive supplements launched in the same quarter of 2024. Both were well-formulated, both had legitimate clinical backing, both were priced within INR 50 of each other and both were available on Amazon India. One is doing around INR 18 lakhs a month in revenue while the other is doing around INR 80,000. The difference has nothing to do with the product. The product sitting at INR 18 lakhs has an Amazon listing with a keyword-optimised ti

A patient in your city just got a referral for you. Before calling your clinic, they opened Google and typed your name. What came up? If the answer is "not much" — or worse, an outdated Practo listing from 2019 with three reviews — you've already lost that appointment. Not to a better doctor. To a better-looking one online. This is the visibility gap. And it's costing clinics 8 to 12 new patients every single month, quietly, without anyone pointing it out. The data is unambig