top of page


Your HIS Vendor Will Not Save You On The 13th Of November 2026
Pull-out your hospital's HIS contract and search it for the phrase 'Consent Manager'. For most, it won't be there. Not because your legal team missed a clause, but because the concept didn't formally exist when most hospital information system contracts were signed. As of mid-2026, the government portal for registration hasn't opened and due to this, no organisation has been able to register itself as a 'Consent Manager' under the DPDP Act. The framework that goes live on the
Sep 30


AEO for Healthcare in 2026: The 3 Gates Your Content Must Pass
In January 2026, a newspaper investigation asked Google a simple question, "What is the normal range for liver blood tests"? The AI summary at the top of the results answered with a set of numbers. Those numbers did not account for age, sex, ethnicity or nationality, the very factors that change what 'Normal' means, so a reader could easily conclude that a worrying result was healthy. Although, Google removed the AI Overview for that query and for one close variant, a slightl
Sep 28


5 Hospital Marketing Stack DPDP Compliance Vulnerabilities
Follow one click. A woman taps a Facebook ad for a fertility clinic. She lands on a booking page. A tracking pixel fires the instant the page loads, logging her IP address and the exact URL, which on most hospital sites already contains the clinic's speciality in it. She scrolls to a form, picks 'IVF Consultation' from a dropdown, types her name and phone number and hits submit. In the time it took to read that paragraph, at least four different systems now hold a piece of in
Sep 23
bottom of page

