An IVF patient doesn't call your clinic on day one. She googles — or asks an LLM like ChatGPT or Gemini — ‘Why am I not getting pregnant after trying for 2 years?’ on a Tuesday night at 11:30 PM, alone, scared and not ready to tell anyone. Over the next several weeks, she reads everything. Success rates. Doctor credentials. Real patient stories. Cost breakdowns. She compares 4 to 6 clinics and checks reviews, sometimes twice. She watches your doctor's YouTube videos at 1 AM a

In today’s digital-first healthcare landscape, clinics face a critical challenge: standing out in a crowded market while building genuine...