Here's a number that should change the way every diagnostic lab in India thinks about marketing. 77% of patients use a search engine before booking a healthcare appointment. And for diagnostic labs specifically, the number is probably higher, because nobody has a family pathologist. People don't have loyalty to a lab. They have loyalty to convenience. "Blood test near me", "CT scan cost in Guwahati", "Thyroid test lab open on Sunday", etc. are a few of the searches that dec