Batti Jalao

Quick Summary: Your 2026 Wellness Marketing Action Plan Prioritize E-E-A-T:  Google now requires demonstrable Experience  in health content. Authenticity is non-negotiable. Blend Human & Machine:  Use AI (like ChatGPT) to scale personalization and conduct research, but ensure human experts (doctors, certified trainers) review and contribute first-hand experience (E-E-A-T's 'E'). Focus on DTx:  The Digital Therapeutics market is soaring past $3.38 Billion  in 2026. Position co

Imagine receiving two emails. The first reads,  ’Dear Patient, book your annual checkup.’  The second arrives just as you’ve been researching knee pain relief and says,  ’John, we noticed you’re interested in joint mobility. Here’s a 5-minute video from Dr. Sharma on avoiding knee surgery, plus a slot for a coffee-chat consultation this Tuesday.’ The difference isn't just data; it is  empathy at scale . In 2025, personalization in healthcare marketing is no longer a luxury—it

Quick Summary: Key Takeaways The Trust Crisis:  In an era of AI-generated content, patient trust is your most valuable currency. Data Privacy 2.0:  Compliance isn't just HIPAA/GDPR anymore; it's about ‘Pixel Privacy’ and ethical tracking. The AI Rule:  Use tools like ChatGPT for structure, but never for medical advice or empathy. Regional Red Lines:  Know the specific bans—from India’s testimonial restrictions (NMC) to Dubai’s mandatory ad permits (Mull’in). Actionable Strate